Love for the game.
Live for the experience.
Fifteen years telling stories of sports brands and their partnerships, from Pebble Beach and pro frisbee to the Orlando Magic and PGA TOUR. Nights and weekends I write, mostly about my three daughters and sneaker obsession.
Sponsorship, brand and communications. Every stop, most recent first.
I run every partnership for the world's largest pro ultimate league, from the first pitch to the renewal. I led the 2024 rebrand from AUDL to UFA, then built the streaming and TV deals that put the league in front of 1M+ live viewers and 10M+ total.
Six seasons. First running the Magic's TV, radio, print, digital and social, then building the next generation of fans through youth basketball and grassroots programs across Central Florida.
Global PR for Pebble Beach Resorts and its championship golf, the week the whole sport shows up on 17-Mile Drive and every week after. $200M+ in earned media.
Two weeks in Queens with the USTA at the loudest tennis tournament in the world.
Dad. Husband. Sneakerhead. Beer snob. I live in Carmel Valley with my wife, our three daughters and two dogs, close enough to Pebble Beach to still call it home course.
Whether it's a sponsor deck or a newsletter about a sick day, the job is the same: find the story people actually care about and tell it well.
M.S. Sport Management, UMass Amherst
B.S. Broadcast Journalism, Syracuse University